In this article, we will provide tips on how to Improve your local search ranking leading to increased traffic, conversions and profit with Google.
Have Your Business Listed on Google Local Business Listing
Research says that about 97% of consumers use the Internet to research products and services in their local area. According to the world’s number one search engine, Google, almost 73% of all Internet activities are based around local content.
These statistics are great news for local business owners who wish to grow their business by attracting more targeted local leads and customers. And one more thing is that Google has made it easier for local business to include their business in Google Local Business Listing, which can be used with or without a website.
Ways to Improve Local Search Rankings
Putting your business in Google’s local business listing is a fast and easy task to do. Here are the few things that you need to do to get your business listed.
First, you will need a Google Account to be used in signing in to Google Places. If you don’t have an account yet, create one. If you already have an account, you can also use that, but it smarter and advisable to create a separate account for your business.
After signing in, follow what the page asked you to do to verify If your business is already listed or not. If your business is not yet listed, you may now fill out the information about your business.
How To Claim Your Google My Business Listing?
When filling out the form, make sure to provide precise and accurate information about your business. You can include as much information as you wanted, like your business hours, payment method, physical business address, and how customers may contact you. If you have a website, you can include it as well. Adding some photos and videos related to your business will also do positive effects.
After you have to fill out the information, you can now submit your listing. And as a final step, you will need to verify your Google Local Business Listing. You can do it either by phone or by mail. Usually, phone verification is better than mail because it is faster. After you have received your verification PIN, type it in the verification code box, and you’re done verifying that you are the business owner.
Submitting your business to Google local business listing is fast and easy, but business owners aim to put their listing on the top of the search results. You will need to work a bit more on it by optimizing your business listing. Remember that you are not alone in the business; thus, competitors are always around. As a business owner, of course, you would want to have some edge over them. You can consider these things to get better rankings on the local business listing.
Get More Customers
Google allows you to create coupons or special offers for people who visit your Google Places business listing. You can take advantage of it and use it to attract more customers, and this is also a great token of appreciation for your customers. It can also create traffic to your listing, which is a good thing.
You can also do and is highly recommended to create more business listing aside from your Google local business listing. There are many sites where you can submit your business for a local listing, some are free, and some are paid. Just make sure that all the information you will put in your other listings matches the information you provide for Google. All these listings that you will create will help you rank better in Google’s local business listing.
Get More Google Reviews
Getting more positive reviews and high ratings will also help to boost your rank in Google places listing. It will also create trust and credibility for people who will see your listing and positively impact Google’s eyes. You can ask your customers to write a review of your business and their experiences with your business.
Satisfied and happy customers will surely do the favor for you. You can also ask them politely through the mail. Just remember, don’t try to cheat Google by doing a self-review; this will affect your business badly on Google’s eyes when they find out. Remember that Google has its way of finding out which reviews are genuine and which are fake.
Google local business listing is indeed one of the most helpful and useful tools for businesses to get free exposure and attract more local leads and customers. If you are a business owner, you should act now, and don’t let your business be left behind. Have your business listed to Google Local Business Listing currently and enjoy all the benefits that it may bring you for free.
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